Anne Crawford's experience as a medical professional, patient and caregiver has provided her with an intimate understanding of how the Australian healthcare system is supposed to work. While this broad experience has enabled her to recognize the profession's shortcomings, rather than complain of them, she identifies solutions to the problems she sees.

As the premier healthcare coach in Australia, she hopes to one day see the healthcare industry more fully embracing the benefits of including a healthcare coach as part of their patient care teams.