Israel Goytom Birhane is a builder, researcher, and systems thinker. His work explores human behavior, discipline, power, and the illusions that quietly shape identity and decision-making.

For more than a decade, he has studied the psychological patterns that influence leadership, responsibility, and growth—both in business and in life.

The Delulu We Live In reflects years of observation, failure, rebuilding, and reflection. He believes education is the foundation of lasting change. One hundred percent of the book's profits are dedicated to education.