Day One: Birth is a Death Sentence

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About the author

Don Sedei

When Don graduated from La Roche College with a B.S. in Advertising Design, he set out to be the best designer in the world and spent his career immersed in the world of advertising and marketing, creating original ideas for some of the world’s largest brands to some of the world’s smallest brands, fighting the disease of mediocrity.

​​​​​​​ In 2001, that singular approach opened many new doors, including one to his own ad agency, built on a simple mantra: “Every brand has a soul. But not every agency has the heart to find it. We do.”

​​​​​​​ Likewise, Don believes every story should possess a soul and in this case the untold story of DAY ONE: Birth is a death sentence, released in early 2019, an intense fiction thriller and the first of a three-part series about Kachada Toscano, the protagonist, who has the heart and courage to expose his without any remorse. The unlikely tale of two parallel universes—where the chilling ancestral traditions of the Comanche Tribe and the ruthless code of the Sicilian Mafia—mysteriously intersect will rest on the backside of your eyelids leaving you many a restless night.
Don’s background in advertising has exposed him to a collection of unique experiences that have informed his latest novel, the lighthearted urban fantasy Tale of Bronco & The Wizard. A fantastical tale about the inseparable bond of friendship, the love of football, and a secret cult of nefarious wizards, warlocks, and witches may cause you to question everything you thought you knew about the game of football while leaving you to wonder if there's a wizard watching over your favorite team.​​​​​​​

To learn more about the Tale of Bronco & The Wizard, and my fiction thriller Kachada Series visit my website at