INTRODUCTION
WINNING HOLDERS
CONTROVERSIAL HOLDERS
INFORMATIVE HEADLINES
DIRECT HOLDERS
HEADLINES OF "HOW TO DO"
QUESTION HOLDERS
THE HOLDER OF THE COMMAND
WINNING COPY PHRASES
PHRASES TO GET THE ATTENTION OF YOUR READER
PHRASES TO GENERATE INTEREST IN READERS
WINNING CALL TO ACTION PHRASES
Subtle calls to action
Motivational calls to action
Direct calls to action
WINNING PHRASES - GENERAL USE
Blog posts
Posting in forums
WINNING WORDS
WORDS THAT EVOCATE POSITIVE EMOTIONS
WORDS THAT EVOCATE CURIOSITY
WORDS THAT DEACTIVATE ACTION (AND INDUCE SALES)

Introduction

When selling products, you have to be careful with words. You can't just present a product to your customers using the same tone, mood, and phrases that you would use to make a suggestion to a friend. And you can't discuss a product's features like you would in a letter or email.

That is, when presenting your work or the work of another business owner, you need to choose your words carefully. You have to select words and phrases that instruct the reader to think and act in a way that will eventually result in the purchase of your products.

How can you do this? There are several tricks. Some involve inserting certain words "psychological triggers" into your copy. These words will generate some association in the mind of the reader, which will force him to act in a specific way. For example, you can use the word "shocking" or "scientifically proven" in the title of a sales newsletter to get a reader's attention.

In addition to simply choosing your words wisely and placing them carefully, you will also need to do the same for entire sentences. You will need to come up with phrases and place them in the right places to make the right impact.

For example, to increase your conversion rate, you will need to use a well-placed and intelligently constructed "call to action." If you screw it up, you could lower your conversion rate by 50%.

In addition to creating a good call to action, you will need to do something similar with headlines. You will want to put the words together in a way that immediately engages the reader, so that they continue with the rest of your content before closing the page.

In short, building and placing good words and phrases can go a long way in determining the success of your marketing campaign. Fortunately for you, the rest of this guide was created to help you make things better...

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