I'm John Ward, an indie comic book creator and author who is passionate about using data-informed decision-making to help other creators successfully launch their crowdfunding projects.

Crowdfunding is an important tool for creators, who can use it to directly find and engage an audience, without having to navigate numerous gatekeepers and middle-men.

But crowdfunding platforms are not the same as sales platforms, and the common tips and tricks that work for sales may be ineffective at engaging a crowdfunding audience. Moreover, running a crowdfunding campaign is a lot of work - at least if you want it to be successful - and there is no shortage of people giving advice on how to optimize your campaign for success.

Some of this advice is great. Some of it is questionable. Most of it is subjective.

As a creator, my interest is in using crowdfunding to support my creative endeavours, but I also have a background in science, and wanted to know what - if anything - the scientific literature has to say about crowdfunding.

The answer, it turns out, is plenty.

Crowdfunding generates vast quantities of data, which are available for analysis and hypothesis testing, primarily through regression analysis - but which also stimulated experimental tests which aimed to identify the variables most associated with success.

Don't worry. This isn't a science book. It's a book for creators that highlights the scientific evidence to support key tips and tools that can help you be more successful.

This book is based on a series of essays I wrote through 2023 and 2024, primarily for other creators, and which are collected here for the first time. Back it, and learn how to optimize your crowdfunding campaigns in just a few short chapters.

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