ROB REED is a finance professional, aspiring entrepreneur and passionate advocate for financial literacy. His diverse background as an athlete, musician, military officer, and helicopter pilot instilled in him the principles of resilience, adaptability and teamwork.

Reed's devotion to financial empowerment stems from personal experiences, including mental health challenges and a period of homelessness. These hardships fuelled his determination to break cycles of financial stress and create opportunities for others.

As a qualified financial planner, Reed founded Pipin, a FinTech application aimed at making money management accessible to all. He believes financial peace of mind should be a right, not a privilege, and is dedicated to making this a reality for people from all walks of life.

Driven by his core values of curiosity, humility, excellence, authenticity, and dependability, Reed is committed to continuous self-improvement and helping others. His personal mission is to enrich humanity.

Pipin's Rich Life, Reed's literary debut, brings financial literacy to a younger audience through engaging storytelling and practical advice. While not a seasoned writer, Reed has embraced the challenge of authorship with enthusiasm and plans to continue honing the craft in future works.

Follow Rob Reed on LinkedIn in/robreedofficial/