How is persuasion defined?
Persuasion is the act of convincing another person to make a decision or accept an idea. At work, one can use persuasion to promote products, as well as to recruit team members and increase the efficiency of your team. Persuasion can be achieved through written or verbal communication, using logic, as well as data analysis and evidence that demonstrates that your position is feasible and valid.

What are some of the best examples of persuasion?
In your daily life there are several situations where you convince people or have people convince you. Here are some common scenarios:

Written, visual and multimedia ads are persuasion techniques used by marketers to influence buyer choice.

Mass campaigns for social causes such as sustainability, cancer awareness and vaccination campaigns are organized efforts to convince diverse audiences. Persuaders can employ a variety of forms such as posters, public demonstration videos, television commercials, as well as podcasts that subtly and clearly advertise ideas and concepts with which they are aligned.

Videos, articles and speeches by motivational speakers provide real-world examples of their persuasive skills.

Salespeople employ their persuasive skills to convert prospects into loyal customers for their company.

Counselors, professors and mentors help students commit to their studies and make sound career decisions.

Senior executives and business owners can use persuasion techniques in negotiations and business transactions to protect their business interests.

Team leaders employ persuasion techniques to motivate team members to finish work ahead of schedule.

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