Joseph Veebe is passionate about healthy lifestyle. Veebe believes a number of modern sickness and health conditions are due to unhealthy eating habits and lifestyle. His books are a result of his research into healthy living and his experiments in the kitchen where he loves to cook healthy food with fresh ingredients for his family. 

Veebe understands that most people do not have enough time in their busy days for elaborate home cooking. So it is essential to simplify cooking process. His recipes follow an 80-20 rule. 80% of authentic taste and flavor with 20% effort and time compared to elaborate or authentic recipes. All his recipes use fresh ingredients. He avoids processed foods like plague and believes processed foods have too much harmful chemicals that is not good for long term use.

His books are primarily intended as healthy living notes and recipes to benefit his daughters some day. Veebe hopes others find these books helpful as well. His website is www.essentialhealthandwellness.net