Daven Michaels is really a marketing phenomenon in his own right. He just has a way of grasping marketing opportunities, evaluating them, and ultimately turning them into awesome money-making ventures.

Daven is the owner of 123 Employee, and he has basically made a career out of living the American dream. He's actually turned multiple passions into prosperous businesses and careers. For example, he has been a bestselling music and television producer, and he has produced some of the biggest acts that have come through the music business. As well as being a successful entrepreneur, he's also a bestselling author and a professional speaker.

In addition to everything else, Daven has helped thousands of small business owners become more successful throughout his career. He teaches people how to transform their businesses by showing them how to play ball with big corporations, and yet beat them at their own game. Also, if you are an author, Daven is the author of a book titled Outsource Smart. This became a New York Times bestseller, a Los Angeles Times bestseller, and an Amazon #1 bestseller. In that book, he advocates for small business owners just like you.

In this book, the big takeaway is lead generation. I, Daven Michaels, believe that this is the biggest challenge that entrepreneurs face. Well, there's actually two. I have the privilege of speaking on stages all over the globe, and so I ask entrepreneurs, "What's the biggest challenge you face in your business today?" Although I always receive a myriad of different responses, it always comes down to two. The first is time. Time is the #1 precious commodity that none of us can buy. Once it's gone, it's gone. It's fleeting. The other is leads, or business coming through the door.

I believe that if you can solve that challenge in your business. If you can dial in your marketing, and if you have a massive amount of leads and traffic coming through the door, and your bank accounts are overflowing with money, then you can probably buy yourself out of any challenge that you face in your business today. So, today I'm going to show you how to generate an unlimited amount of leads in your business.

I figured what we would do is take a look at a few strategies, especially for anyone in the business, but even if you are a bootstrapper, meaning that if you don't have any money to really throw at this. So, if money is tight, I'm just going to give you some down and dirty ways to generate a massive amount of leads and traffic. We'll do three.

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