This engaging 4th edition is perfect for psychology students and professionals alike!

Do you want to learn why groups behave like they do?
Do you want to learn how our groups influence us?
Do you want to learn how our culture impacts our behaviour?

If the answer to any of these questions and more is yes, then this is the book for you!
In this book, you'll learn about social and cultural psychology and how this affects our behaviour all in an easy to understand and engaging way.

This fascinating 4th Edition includes lots of brand new chapters on interesting topics. For example, the social psychology of cheating, freeriding, social cognition, deception and plenty more!

By the end of this book, you'll learn:

What is social psychology?
How our culture impacts our behaviour?
Why groups behave as they do?
How persuasion works and why it can fail?
The psychology of aggression
And more.

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