The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit

See more by Justin A. Goodbread

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About the author

Justin A. Goodbread

Business owner, financial planner, award-winning educator, and pizza aficionado Justin Goodbread launched his first business when he was 15. From Brunswick, Georgia, he grew up running around barefoot and chasing alligators. His love for helping others with their finances evolved over time, but it began with a dare. A friend bet $5,000 Justin wouldn’t be able to pass three financial tests. With only a month to study, Justin passed the first time. That ultimately led him to become a CERTIFIED FINANCIAL PLANNER™ and later added Certified Value Growth Advisor® and Certified Exit Planning Advisor to his expertise.


Justin is the owner of Financially Simple, a portal that helps business owners manage their business, their wealth, and ultimately sell their business in preparation for retirement. Financially Simple has been featured nationally in Forbes, Fox News, NerdWallet, Yahoo! Finance, and Investopedia. Justin runs the Financially Simple blog, podcast, and YouTube channel. He’s been named Knoxville Tennessee’s 40 Under 40, Investopedia’s Top 100 Advisor, Exit Planning Institute’s Leader of the Year, and more. He’s been a featured speaker for the Exit Planning Institute, University of Tennessee MBA Finance Department, various professional workshops, and more.


In his first book, The Ultimate Sale, Justin revealed how small business owners can build a business that can be sold for maximum profit. He offered simple, useable advice to help folks navigate business sales, mergers, or buyouts to ultimately prepare them for the next chapter in their lives.


Justin lives on a small farm in the country with his wife and three beautiful children. He’s an avid outdoorsman who loves camping, hunting, fishing, hiking, and traveling. He’s also completed several half Ironman races, marathons, and other endurance events. Learn more about Justin at