Stop chasing MQLs that don't convert. Start building an enterprise pipeline that sales actually thanks you for, without massive budgets, organizational overhauls, or waiting for perfect conditions.

Built from 50+ enterprise ABM programs across companies from $10M to $1B+ ARR, this book gives you the systematic approach that helped dozens of B2B marketing leaders:

No matter where you are: running on a ‘quarterly MQL hamster wheel’, unsuccessfully trying to optimize within impossible constraints, dealing with frustrated sales teams, fighting attribution battles with leadership, or simply knowing your GTM playbook is broken but not being sure how to fix it, this book gives you the blueprint to transform your marketing function without internal revolution, starting from today.

WHO THIS BOOK IS FOR

We want to be absolutely honest and mention that this book is not an ideal solution if you work for a B2C company or if you sell B2B products <$30k and have transactional sales cycles under 3 months.

We wrote this book for B2B marketing leaders (VP Marketing, CMO, Demand Gen, ABM Manager) at B2B companies selling enterprise products and dealing with 6-18+ month sales cycles.

If you're facing any of these challenges, this book is for you:

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