Customer Experience Essentials: A Comprehensive Guide To CX

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Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today's business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and strategies to improve customer experience.

Customer Experience

About the author

Anpar Insights

With over two decades of dedicated expertise in the dynamic world of brand and consumer insights, Anpar Insights can draw from a wealth of experience from the ever-evolving landscape of finance, FMCG, sport, entertainment, and the digital/technological sectors to share with you the core fundamentals of branding and consumer insights that enable businesses to become successful.