Principles of Digital Marketing

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About the author

J Christian Connett

Christian Connett is a Digital Marketing Architect with a background in Information Architecture, Marketing, Social Media, Content Management, SEO, and more. Christian's years of hands-on experience and knowledge are now being shared through his books and Social accounts to aid in the online success of small and medium-sized businesses and organizations that are looking to build their online reputation successfully.

Christian’s depth of knowledge on the various subjects includes the importance of developing a digital marketing plan, conducting audits and scheduling, proper channel optimization, content creation, analytics and of course, search engine optimization. Christian has many years of experience in determining what works and what does not function so well when it relates to proper social media management and engineering.  
- Andrew T. Schwarz, MBA