"Take a stand. We need the work you do to make things better, and this clear and generous book will help you see how walking away from scarcity can change things for the people you serve." —Seth Godin, Author, This Is Marketing

Are you struggling to raise funds for your nonprofit organization?

Beyond the typical skill-building fundraising book, Choose Abundance shows organizational leaders how to unpack their organizational culture; and find the one thing holding them back from fundraising success: the scarcity mindset. Across the field, many have sought the path to build the elusive Culture of Philanthropy, but few have done what Laurie Herrick suggests in Choose Abundance: Start with a strong team and intentionally build, name, and put into practice your desired culture.

Choose Abundance includes stories of breakdowns and breakthroughs, skill-building exercises and useful resources. You'll read powerful examples of organizations who have taken this path before you, so you can replicate their actionable steps to fulfill your organization's mission.

Choose Abundance will help you:

Identify and access abundant resources

Increase donor loyalty by building deeper relationships

Shift from a transactional fundraising strategy to a transformational one

Build valuable community partnerships

Have everyone, both board members and staff, identify and embrace their unique gifts in fostering and strengthening a Culture of Philanthropy

Designed for Executive Directors, board members, development professionals, and program staff—all will find their path to building a Culture of Philanthropy and achieving extraordinary fundraising results.

Choose Abundance includes a forward from Lynne Twist, author of The Soul of Money and renowned thought leader on money and resource availability. Lynne's unique body of work has informed and inspired Herrick's passion for addressing mindset and culture change in nonprofit organizations.

"If you find yourself deliberating whether buying this book is in your organizational budget, let Laurie Herrick enroll you in the idea that your scarcity mindset is holding you and your organization back." —Donna Haghighat CEO, The Women's Fund of Western Massachusetts

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