About the author

John Braze

<p><span>John Braze is co-founder of Mir Meridian and co-author of <strong>Go to Market Like You Mean It</strong>. His career began aboard U.S. Navy submarines, where precision under pressure wasn't optional; it was survival. That discipline now drives his approach to revenue operations, helping B2B companies navigate the treacherous waters between $10M and $50M ARR. John specializes in the "messy middle" where most scaling efforts break down: when founder-led selling hits its limits, hiring outpaces process, and growth stalls despite burning more cash. His work centers on building the operational backbone that lets CEOs run their business on facts instead of hope. This means outbound programs that get replies, RevOps hygiene that boards can trust, and sales processes that work when the founder isn't in the room. John has seen every flavor of scaling failure, from pipeline theater to hiring disasters, and helps teams avoid repeating those expensive mistakes. At Mir Meridian, he partners with executives and investors to align product, sales, and operations into systems that compound rather than just consume resources. His bias is toward action over analysis, discipline over heroics, and building things that last beyond the next funding round.</span></p>