Marketers have long had their hands on the levers of social media, and have biased us into a way of thinking about online social constructs that actually stands in contrast to the way social networks generate value.
Leading in a Social …
Also by R. Aaron Templer...
Other books by R. Aaron Templer
About the author
R. Aaron Templer
R. Aaron Templer is a polymathic, 25-year marketing leader. He is a marketing firm owner (Three Over Four), occasional speaker and professor, and hobby percussionist. His firm, speaking engagements, teachings, and writings are at the intersection of strategy, creativity, brand, influence, and leadership. Some call him the Gora Dhol Wallah. Leading in a Social World is Aaron’s first book.
