About the author

Craig Thatcher

<p>A branding specialist, speaker and managing director of Greenfisher - a design and digital agency with a studio in Reading which is in the heart of the Thames Valley in the United Kingdom.</p><p>He has over thirty years&rsquo; experience of helping owners and managers of service-based organisations to build their businesses and to engage their people by using branding better. His clients range from entrepreneurs and start-ups to FTSE 100 companies.</p><p>He graduated from the University of Southampton with an Honours degree in Biology in 1982, is married with two grown up children and lives in the Royal County of Berkshire, United Kingdom.</p>