About the author

Jacob So

Jacob So is a professional analytics leader with extensive experience working for multiple companies across different sizes and countries. He is known for his exceptional skills in driving data-driven strategies and delivering measurable results for businesses.<br><br>​​​​​​​ Jacob's career began in 2004, where he started as a trainee in his home country. His exceptional analytical skills and attention to detail quickly caught the attention of his superiors, and he was soon promoted to Senior Analyst. During his tenure, he led multiple successful projects, helping the company achieve significant growth. <br><br>​​​​​​​ In 2013, Jacob moved to a medium-sized company, where he served as a Analytics Manager. Here, he was responsible for leading the analytics team and developing strategies that aligned with the company's goals. Under his leadership, the team developed and implemented data-driven solutions that improved the company's bottom line. <br><br>​​​​​​​ In 2018, Jacob took on a new challenge and joined a large multinational corporation. In this role, he led a team of analysts across different countries, driving strategies that improved the company's decision-making process. He also spearheaded the implementation of a data governance framework, ensuring that the company's data was secure and accurate. <br><br>​​​​​​​ Throughout his career, Jacob has received multiple awards and recognition for his exceptional work. He is known for his ability to combine technical expertise with business acumen, allowing him to drive successful projects that deliver measurable results. His leadership style is collaborative, and he is passionate about developing the skills of his team members. <br><br>​​​​​​​ Jacob holds a Bachelor's degree in Actuarial Science and a MBA. He is also a certified Project Management Professional (PMP) and has completed multiple executive education programs. In his free time, he enjoys Taekwondo and spending time with his family.