About the author

Avva Thach, M.S, PCC

<p>Avva Thach, born in Vietnam and now an American, brings a wealth of international experience to help companies improve processes and deliver business outcomes while making employees happier.</p><p>Avva focuses on diverse thinking and solution-driven strategies. She has partnered with midsize companies' C-level executives, enterprise coaches, and leaders to co-create innovation through digital transformation initiatives.</p><p> </p><p><span>Avva Thach empowers forward-thinking executive leaders to navigate complex business challenges confidently. By leveraging AI and technology-driven strategies, she partners with leaders to achieve strategic clarity, optimize resources, and gain a competitive edge—even in fiercely competitive and resource-constrained environments.</span></p><p> </p><p><span>With a background in management consulting at one of the Big Four consulting firms, Avva brings deep expertise in solving organizational challenges at scale. She is a TEDx keynote speaker, entrepreneur, and author of Decisive Leadership: Transforming Complex Challenges into Competitive Edge. Passionate about driving innovation, Avva is committed to creating a sustainable future through cutting-edge solutions that deliver measurable impact.</span></p><p> </p><p>With over 1300 hours as a business coach, she enhances the capabilities of leaders and teams, specializing in digital transformation and strategic AI implementation to transform companies and improve happier workplaces while innovating business outcomes.</p><p> </p><p>Avva has a history of transforming mid-sized companies through AI and contributing to advancements in digital operations. She has worked with people from 90 countries and has been a core part of significant digital transformations valued at several billion dollars.</p>