About the author

Chris Atwell

Chris Atwell is a leadership coach and founder of Mindset-Conquest, where he helps owners of manufacturers’ rep agencies move from overwhelmed operators to confident, structured leaders. His work focuses on building leadership teams, strengthening accountability, and creating systems that allow businesses to grow without depending on the owner.<br>​​​​​​​<br>Chris has worked with hundreds of leaders within manufacturers’ rep agencies across North America, helping them reclaim an average of 7+ hours per week, improve execution, and develop managers and future leaders who take ownership of the business.<br>​​​​​​​<br>Before founding Mindset-Conquest, Chris spent over a decade in sales and leadership roles within the manufacturing and distribution industry, with experience connected to organizations such as ITW, Grainger, and Aliaxis. This gave him firsthand exposure to how rep agencies operate and where leadership gaps begin to slow growth.<br>​​​​​​​<br>He also served in the Canadian Forces Reserves, where he developed the discipline and leadership foundations that continue to shape his work today.<br>​​​​​​​<br>Outside of his corporate career, Chris built and operated his own business as a music producer for over 20 years, developing a deep understanding of consistency, identity, and long-term growth.<br>After a life-altering health event in 2021, Chris was forced to reevaluate how he was operating, personally and professionally. That experience led him to rebuild his approach to leadership, shifting from effort and intensity to energy, clarity, and momentum. Those principles now form the foundation of the Mindset-Conquest approach and his work with leaders today.<br>​​​​​​​<br>He is the author of Momentum by Design.<br>​​​​​​​<br>Chris lives in Ontario with his two daughters.