About the author

Neville Sherriff

<p>Neville Sherriff has been involved in marketing &ndash; specifically marketing communications &ndash; for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity &amp; promotions for over 300 franchised dealerships.</p> <p>Neville&#39;s Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.</p>