<p>Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships.</p>
<p>Neville's Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.</p>
