My name is Greg Steffine. I’m a business intelligence strategist, solution delivery leader, and award-winning author. My job is to help business leaders use information to create and maximize value, and that’s something I’ve been doing for more than 25 years now. In fact, it’s been my privilege to help some of the most recognizable names in business become smarter, analytics-driven organizations. My career started with one of the region’s fastest-growing direct marketing agencies where I cut my teeth on data and the fundamentals of database marketing. I was the business guy who branded and led the first data warehousing initiative for a small package delivery company that would later become FedEx Ground. And I’m a former Deloitte manager who has spent more than 15 years in business intelligence and data warehouse consulting. Today I lead analytics enablement for one of the nation’s largest bank-based financial services firms.