Ahmed I. Shoukry is an Associate Professor of Urology at Cairo University, Egypt. He started blogging in 2004 and launched a portal for independent bloggers in 2007. In late 2017, he released the bestselling book In or Out: A Practical Guide to Decision Making followed by a running memoir in 2018; It's Not Just About Running: Reflections on Life and Change in Egypt. His latest book is Anchor System Thinking: The Art of Situational Analysis, Problem Solving, and Strategic Planning for Yourself, Your Organization, and Society. In 2020 he founded The Decisions Academy, on online teaching platform for decision making in life and work.