About the author

Len Herstein

Len Herstein has over 30 years of experience in business and brand marketing. Since starting the company in 2003, Len has led the planning on clients’ custom events and brand consulting projects, while also serving as the strategic vision behind the annual Brand ManageCamp marketing conferences, an attendee-focused brand marketing conference named a “Must Attend” by&nbsp;<em>Forbes</em>.<br>Prior to founding ManageCamp, Len spent many years innovating, managing, and growing brands for major consumer packaged goods marketers, including Campbell Soup Company, Coca-Cola, and Nabisco.&nbsp;Prior to that, Len honed his consulting skills while working for Andersen Consulting (now Accenture).<br>Since 2015, Len has also served as a reserve deputy sheriff with the Douglas County Sheriff’s Office in Colorado. In this volunteer position, he works up to 850 hours a year as a state-certified peace officer on the patrol team—for free. Inspired to make a positive contribution to the safety and well-being of the citizens of Douglas County, Len works to be part of the solution of creating better relationships between police and the community.<br>Blending law enforcement training and professional experience, he learned valuable business lessons while serving his community to transform both homes and careers. Through his applicable law enforcement–inspired strategies, he helps business leaders improve performance and safeguard success in all aspects of their lives through vigilance.<br>A fan of the Leicester City Foxes of the English Premier League, The Denver Broncos, and poker, Len lives in Colorado with his wife, two daughters, and their Australian shepherd. Learn more at lenherstein.com.