About the author

Perry Marshall

<p><strong>Perry Marshall</strong> is one of the most expensive business strategists in the world. He is endorsed in <em>Forbes</em> and <em>Inc.</em> magazines and has written eight books. At London&#8217;s Royal Society, he announced the world&#8217;s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in <em>Harvard Business Review</em>, and his Google book laid the foundations for the $100 billion pay per click industry. He has a degree in electrical engineering and lives with his family in Chicago.</p>