About the author

Guerric de Ternay

Guerric de Ternay is the founder of GoudronBlanc, a menswear brand that makes great T-shirts that men love to wear.<br><br>Since 2016, he has led innovation projects at ?What If! part of Accenture Innovation, where he helps Fortune 500 companies spot opportunities for growth and invent new products and services.<br><br>In 2018, he published <em>The Value Mix</em>, a book about creating products that people want, and he released a new edition in 2021. A year later, he published a second book called <em>The Opportunity Lenses</em>, which focuses on using foresight thinking to identify the most promising market opportunities to grow a business. <br><br>Then, in 2024, Guerric published <em>The Inspiring Team Lead</em> with the ambition to help team leads and aspiring managers to build a positive team dynamic and inspire their team members to achieve unparalleled success.<br><br>A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Condé Nast College of Fashion &amp; Design).<br><br>Find out more about his latest reflections at <strong>Guerric.co.uk</strong>