About the author

Dan Verghese

Dan Verghese began training in martial arts at the age of seventeen and holds a second dan black belt in taekwondo, and a third dan black belt in traditional ju-jitsu. He has also trained in bojutsu, kobudo, eskrima, judo, Brazilian jiu-jitsu and aikido. He has taught martial arts professionally, operating his own school that achieved a 130% year-on-year growth in student numbers.<br>&nbsp;<br>Dan has over twenty years’ experience delivering and managing high-performing websites and campaigns, having managed digital marketing teams at start-ups, FTSE 100 companies and SEO agencies. He also works as a mentor and assessor to students on digital marketing training and certification programmes.<br>&nbsp;<br>Dan specialises in SEO, web project management, content writing and email marketing, offering freelance consulting to the martial arts, wellness and professional education sectors.<br>&nbsp;<br>His first book, <em>Essential Ju-Jitsu: Origins, Principles &amp; Practices</em> was published in 2022. <br><br>​​​​​​​<em><strong>SEO Dojo: Search Engine Optimization Mastery for Martial Arts Schools</strong></em>, published in June 2023.<br><br>Find out more at www.dan-verghese.digital