About the author

DANIEL ODURO

<p>Daniel brings a wealth of demon- strable hands-on knowledge gar- nered from over 15 years of product management experience from Uni- versal Merchant and Standard Char- tered Banks.</p><p>He spent several years working with Nestle Ghana, an FMCG com- pany, where he worked on various distribution, marketing and sales pro- jects. In his role as the National Sales Training Manager, he was responsible for developing a dynamic, skilled and proactive salesforce who were key to the company&#8217;s distribution strategy.</p><p>As Head of Deposits and Cards<br/> at Standard Chartered Bank, Daniel grew a $250million deposit book<br/> to $320 million within two years, ramped up the online/POS card usage by 200% and achieved a Visa case study status for a card campaign.</p><p>He consistently grew fee income on products throughout his tenure. He initiated, structured and launched two industry-first innovative term deposit products which continue to be flag- ships in the deposit portfolio.</p><p>As Head of Liabilities and Trans- actions at Universal Merchant Bank, his accountability involved owning the product lifecycles of both deposits and e-channels from concept through launch and defining success measure- ments, tracking and communicating KPIs on same. The role involved monthly forecasting of each line item within the deposit and fees P&amp;L, risk identification and teaming up with compliance/legal to steer product governance.</p><p>A panellist at Harvard&#8217;s African Business Conference on &#8249;Building Quality Companies That Cross Afri- can Borders&#8217;, Daniel brings a practical entrepreneurship approach to this book and reinforces business orien- tation required in the contemporary treatment of product management. He is also a keen enthusiast of application of technology in all spheres of life.</p><p>In his free moments, you&#8217;ll most likely find him playing his favourite sport; tennis.</p><p>&#8216;A social tennis match does not hold value financially, but it&#8217;s priceless in the social connections it brings along&#8217;, quips Daniel.</p>