About the author

Leonard Tan

<p>An online marketing veteran, Leonard Tanʼs expertise in the industry stems from his stint at Yahoo SEA, where he was instrumental in relaunching its Sponsored Results platform in 2004. The first and only individual conferred by Yahoo as its Certified Search Ambassador, Leonard founded PurpleClick Media Pte Ltd in 2006. His passion and talent for online marketing fuelled PurpleClickʼs growth, driving it to become a leading online search marketing agency in a few short years.</p>