About the author

Bharat Rao

<p>Bharat Rao is an educator, writer and speaker. He is an Associate Professor in the area of Technology Management and Innovation at New York University&rsquo;s Tandon School of Engineering. He has researched, written, and consulted extensively in the areas of innovation, marketing and technology strategy. An electrical engineer by training, he earned a Ph.D. in Marketing and Strategic Management from the University of Georgia, and was formerly a postdoctoral research associate at Harvard Business School.<br /> <br /> &nbsp;</p>